Microsoft's operating philosophy of incorporating any new standards into its own OS until the their use becomes a necessity for the private sector. Then they alter the code to become incompatible with the existing open standards, patent their new code, and send it out in the next release of Windows. They give out only enough information for the industry to create applications that work with their new 'standard', using their own applications division to create software that utilizes the full range of features in their new code. This leads to the decrease of customer base for the original companies, usually small, technology start-ups, or even large ones like Sun and the java technology.