Everyone in Colorado can tell you that their store is one half mile east of I-25 on Arapaho Road at Emporia Street, because of Tom's constant barrage of commercials on radio stations. Even if you've never been there and will never be in the market for a diamond, you will know where his store is from the pure force of his tireless ad campaign.

Even worse, I understand that The Shane Company has stores in a number of different states, and so this brand of evil spans a nation!