A
company founded by
Alan
R.
Pearlman in
1969.
They were one of the
early synthesizer manufacturers, creating
famous synths like the
2600 and the
Odyssey.
ARP's marketing
strategy involved giving large
discounts to
dealers, who would
push ARP
synths over competiting
brands (such as
Moog) in order to get a better
profit.
Although their
products gained huge
popularity in the
70s, the company
suffered from bad
management and huge
debts created by the
failed
Avatar project.
ARP Instruments folded in
1981. Their
inventory was bought by
CBS, along with manufacturing
rights for the
Chroma model and an
electric piano under
development at that time.
ARP equipment featured in Everything2: