In 1999 Pepsi released cans with Star Wars: Episode I characters on them. There were 24 different ones plus the Golden Yoda. The idea was if you got a golden Yoda you could turn it in for twenty dollars, but greedy Pepsi employees took a bunch of them off the factory lines to keep for themselves and so Golden Yodas became extremely rare, and worth hundreds of dollars. (2016 update: I see someone is selling two Golden Yodas for $20 on eBay. Seeing a lot of cheap Beanie Babies too.)
- Anakin
- Sebula
- Qui-Gon Jinn
- Watto
- Jabba The Hutt
- Senator Palpatine
- R2-D2
- Darth Sidious
- Darth Maul
- Jar Jar Binks
- Mace Windu
- Obi-Wan Kenobi
- Captain Panaka
- Rune Haako
- Rick Olie
- Destroyer Droid
- Queen Amidala
- Padme Naberrie
- Shmi Skywalker
- Battle Droid
- Chancellor Valorum
- C3-PO
- Nute Gunray
- Boss Nass
Each can also had a word hidden on it: see Star Wars Cans Hidden Message