Okay, so
here's what I don't get:
Advertisers, scum that they usually are, are nonetheless
always in search of
catchy,
sensationalist language that nonetheless makes the
greatest possible impact within very strict
rules of brevity.
I've seen an
advertiser smart enough to at least use an
existing poem in a commercial once--that was the
Road Less Travelled commercial, if you remember it. But when
Microsoft needs short,
memorable, and
vivid wording for something, what do they do? They hire some
dipshit in a
five hundred dollar suit to come up with "
Where do you want to go today?"
And
meanwhile, poets are
mastering their arts all over town with
no corporate affilitation, poets who'd
revolutionize your marketing campaign if you bought them a
pack of Camels. I mean,
sheesh.