A
postwar,
capitalist variant on a quote from
Hermann Goering. The original version was "
When I hear the word 'culture', I reach for my revolver."
The revised version is said by the character Jeremiah Prokosch (played by Jack Palance) in the film Contempt by Jean-Luc Godard. Informed by the original quote, it's an excellent one-sentence summary of the conflict between art and commerce.