Lum the Mad, aka Scott Jennings, is the owner and chief operator of
The Rantings of Lum the Mad, now called MMOGNEWS.COM.
Lum's website specializes in daily news about various
massively-multiplayer online games, (
MMOGs), especially
Ultima Online,
EverQuest, and
Asheron's Call. Unlike most news pages, however, Lum and his
deranged staff tell it like they see it. Pure, unadulterated
truth*, with only a liberal sprinkling of
attitude and
opinions to season the mix.
Although Lum has a large number of dedicated followers, called
Lummies, he is often berated and
flamed for his opinionated comments and continual
bashing of the
stupid and
inane actions of the players and administrators of the games he follows. His
vitriolic statements often cause intense
flame wars, as
Lummies and
VAKs (Verant Ass-Kissers) line up on either side of some hot topic. And though he is not
infallible, his continual success at pushing the buttons of those who matter has made more changes than those in
power are willing to admit.
Whether you like Lum, or want to see his internal organs on the next edition of "
When Animals Attack," this fact remains certain: His reports do get results.
*Lum and his sidekicks have not always been right. Many times has he made mistakes - but he is willing to admit when he does, and make changes for the better.